RECEIPT #ARI-PA
JAN 01, 2024
PREDICTION BY
Ari Paparo“I think it’s very likely that Google will be forced to spin out some of these crown jewels of its advertising business. Antitrust actions may reduce Google’s efficiency but will not eliminate its dominance in outcomes.”
FOLLOW-UP
Antitrust proceedings against Google’s ad tech stack are ongoing in the U.S. and EU. Google continues to command massive closed-loop performance ad share.
ORIGINAL SOURCE
www.bigeyeagency.com